News

The Neo Química Genéricos, knowed brand of generics in Brazil, has just signed the master sponsorship of Corinthians to 2010, festival year of the centenary of the club. The brand purchased by Hypermarcas in December 2009, will be the main sponsor of the paulista team and will print the chess and back of the official jersey. Moreover, three logotypes of the company will be exposing in the Corinthians? jersey: Bozzano, leader in hygiene and men?s care, on the sleeves; Avanço, tradicional brand of deodorants since 1966, will be in armpits; and Assim, brand of powdered detergent that growing more in Brazil, on scapulae (shoulders).

The focus in newly purchased Neo Química Genéricos in areas of higher exposure of Corinthians? jersey reinforces the national grown strategy of Hypermarcas in generic market and consolidates the company like third larger laboratory operation in the country. With this acquisition, realized on December, the Hypermarcas now holds a complete portfolio of medicaments. And Bozzano that has stamped sleeves alvinegras continues with Ronaldo, nine shirt of the team, as poster boy of the brand - including the soccer star has recorded a new campaign earlier this year.

"This investment is part of a series of initiatives planned for the biennium 2010-2011 for Neo Química Genéricos, which has invested in football, sponsoring the Goiás", explains Gabriela Garcia, Director of Planning Hypermarcas. "Moreover, we kept investing in brands Bozzano and Avanço, and introduce the brand of powdered detergent Assim", concludes the executive.

To the Corinthians president, Andres Sanchez, the new sponsorship is a mark in the increasingly evident professionalization of Brazilian football about the exploitation of the brand. "Football clubs have enormous potential attaching their names, of tradition, at the image of large companies and brands. Corinthians is delighted with this partnership and now celebrates the positive results of the work", said Sanchez.